Puraai - Panther - Cotton Candy

Puraai was born in 2020 merging the creative spirit of two young Italian designers, moved by a constant research for something that could have represented them thoroughly; finally, they found inspiration for the brand during a trip in Japan.

At the end of a day spent discovering and studying the latest trends in Tokyo, they were attracted by a small detail on a recyclable plastic bottle.
The logo is part of the Japanese character used to identify a recyclable product, a very dear concept for both to which, today more than ever, everyone should care about.

Puraai is a brand firmly rooted in sustainability, committed to using as much as possible materials of organic origin or with recycling percentages.Each footwear item incorporates a significant proportion of materials sourced from previous usage cycles, starting with the sole made from recycled rubber.

Puraai’s philosophy is based on cruelty-free ethics, and all its models are free from materials of animal origin, ensuring Peta Approved certification. 

Off white nylon and microsuede with black logo and off white details. Beige, light blue and honey outsole. Comes with double light blue and light beige laces.