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Who are we

The GoodPeople are vibrant, playful, confident, imperfect, edgy, self-conscious, honest and have an eye for details. We love to celebrate life and kick ass. Living our life the way our heart tells us to, we are not afraid to make mistakes. In fact, we are as proud of our successes as we are of our imperfections. This makes us the character we are.

Exploring new routes, we constantly push boundaries. However, The GoodPeople are not some other rebel. We know the etiquette for good behaviour but sometimes we just like to break free from society’s expectations. Yes, we are the grown-up bon vivant who always remained our boyish outlook on life.  We like to play and are always up for a laugh. Always.

Inspired by life itself, The GoodPeople is a fashion label that celebrates both the joys and trials of being a man. This is reflected throughout the brand’s portfolio, combining refined quality with deliberate imperfection. From a strong line of fitted shirts, to hand finished knits and tailored blazers: the offbeat yet functional designs, vibrant detailing and contrasting schemes emphasise a man’s character.

Conscious living at the forefront of all the brand’s activities, The GoodPeople continuously aim to push its boundaries. Just when you think you know what to expect, the collection spins another twist so surprising you can’t help but staying hungry for more. That is life according to The  GoodPeople.

The signature cloud logo, as featured on the garments, represents this ultimate state of liberty.

Founded in 2007, this Dutch label offers a complete range of men-only, modern authentic wardrobe essentials. Crafted in Europe only from the finest materials.

Our favourite statement: “Freedom is making choices.”